Glenda Bautista-Baker

Glenda Bautista-Baker builds the commercial infrastructure that digital media runs on. She entered the industry in its earliest days — before programmatic, before contextual advertising, before creator monetization had a name — and spent the next two decades building the foundational platforms that made those categories real. When tools, standards, or vendors didn't yet exist, she helped invent them. When markets matured, she scaled them.

She has built and led revenue-critical monetization infrastructure across enterprise publishers, independent creator networks, and multi-sided advertising marketplaces — operating at the intersection of product strategy, data, identity, and commercial systems. Today her work includes applied AI within mature monetization platforms, always grounded in privacy, first-party signal durability, and what actually holds up under real operational pressure.